We pioneered the paddock-to-plate approach by offering full traceability, guaranteed quality, and a focus on providing the consumer with the perfect beef meal.
Rod Polkinghorne, Founder
Drawing on our development and operational experience we were the first company to implement a full value chain branded beef model based on eating quality principles, which included developing a system for production, processing and retailing.
This system includes deboning, retail cut fabrication, cooked meal production and distribution model directly linking our farms to a chain of Polkinghornes branded retail stores in Australia.
Our company has now grown internationally with our technology and services being applied on a global scale for some of the world’s largest and fastest growing beef markets.